Chrysler History

Chrysler history

The first Chrysler car was denied entry into the 1924 New York Auto show, however Walter P Chrysler parked his prototype in the lobby so passers by could see, it obviously worked, it became the first affordable car with a 4 wheel hydraulic brakes and a 6 cylinder engine. One year later the Chrysler Corporation was established.

During the 40’s Chrysler supplied allied forces with everything from tanks to aircraft engines to trailer-mounted anti aircraft guns. Chrysler also released the luxury-orientated town and Country just before production was halted in 1942 and was diverted towards war efforts.

Many innovations in Chrysler’s car designed took place during the 1950’s, this included air-cooled brakes, the Hemi-head V8 engine and Hydraglide, which was the industry’s first power steering unit. In 1955 NASCAR officials banned one of Chrysler’s cars the C-300 from sanctioned racing, due to its superior power, due to its 300hp Hemi-head engine.

A new recruit came to Chrysler in the 1960s, Designer Elwood Engel, he was lured from Ford to reshape the Chrysler styling and created the 1963 Chrysler Turbine, also know as the “Englebird”. Chrysler also won first in its class at the 1967 Mobil Economy Run for its Chrysler 300 series.

Chrysler faced a slump in the US auto industry in the 1970’s due to the Middle Eastern oil embargo and the fuel efficiency of Japanese imports. However hope rekindled for US automobiles when Lee Lacocca becomes Chrysler president in 1978.

Chrysler’s first convertible was born in the 1980s, called the LeBaron it struck a chord with open air motorists. The K-Car platform vehicles (LeBaron) are so popular that the company produced a limousine version and a Town and country edition with wood-grain exterior panels.

Chrysler refines luxury with the 1990 Town and Country and defines innovation with 1993's cab-forward design and despite the mid-90s being touted as the end of the convertible; the company introduces the 1996 Sebring.

The Chrysler Corporation merges with European pioneers Daimler-Benz AG to form Daimler Chrysler, a world leader in transportation. 1999 marked 15 years of the Chrysler Minivan and the 75th anniversary of the company. That same year Motor-Trend names the 300M as the "Car of the Year."

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