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04/02/2010
Toyota recalls are blamed on foreign components |
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Toyota City, about 200 miles east of Tokyo, once appeared on the map – if it appeared at all – as Koromo. But in 1959 town leaders renamed it after the up-and-coming local car producer, and twinned their modest town with the then global centre of auto production, Detroit. The move must have seemed comically ambitious at the time, but half a century and over 170 million vehicles later, nobody is laughing at the world’s biggest automobile manufacturer. Toyota City is today far larger and incomparably richer; like Toyota’s cars it is a neat, efficient, slightly featureless place in contrast to the once all-conquering Detroit, which has become a byword for urban decline. But success has come at a cost, as the firm’s problems this week show. Toyota has long been known both for the ruthless efficiency of its production line, and the matchless quality of the cars that emerged at the other end. But now the car-making behemoth has been humbled by a series of huge foreign recalls, which a shaken executive vice-president, Shinichi Sasaki admitted may cost up to $2bn (£1.25bn) in lost output and sales. The latest recall, to fix a fault that could jam accelerator pedals, involves 4.2 million cars worldwide, including roughly 180,000 in Britain. |
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