Audi are set to launch 17 new models and derivatives from this year and are set to invest 22billion Euros by 2018. The premium German brand, which is part of the Volkswagen Group are looking to expand in all worldwide markets in 2014.
At the recent AGM, which was Audi's 125th, it was said that they expect to increase their revenue to over 50billion Euros this year. Of the 22billion investment, they are expecting to put around 70% of this into the expansion and modernisation of their current range and into the technology and innovation portfolio.
Audi have a system in place for making their expansion into different worldwide markets. With this latest investment, they will look to advance their new models and technologies too.
The most recent advances of this strategy saw the launch of the new facelifted Audi A7, the release of the flagship A8 in India and the A3 sedan will be released there soon. Audi have had a great start to 2014, with an 11% increase on sales over the same period last year.
Rupert Stadler is the Chairman of the board of Management at Audi AG and this is what he had to say about their strategy up to 2020: “We are tackling our tasks with a highly motivated team, with the clear ambition to be the number one. We are starting the second stage of our model offensive this year.”
What do you think of the latest Audi investment? Can Audi take over number one premium car spot from BMW? Share your thoughts with us in our comments box below.
Watch the video below for the latest version of the Audi A7:
Do you own an Audi vehicle?
If you own an Audi vehicle and are looking for replacement parts, we can help you find them at incredibly low prices. Our comprehensive network of UK Breakers has parts available for all makes and models. You can begin searching for your needed parts by checking out our Audi parts page today.