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Used car parts for sale from Chrysler could soon become more common on the UK market as the US carmaker once again attempts to build a successful base on this side of the Atlantic.

Chrysler, which is now owned by Fiat, has attempted to crack the UK market in the past, but ultimately failed to make an impact.

Now, the manufacturer is relaunching the Chrysler brand over here, backed by a multimillion-pound marketing campaign.

Called 'Different Is What We Do', the campaign is spearheaded by three different TV ads, the first of which was broadcast during Sky TV’s coverage of the Super Bowl last week (February 5th).

Chrysler currently has three models on offer to UK customers - the Ypsilon supermini, a hatchback called the Delta starts and the Grand Voyager people carrier.

A new model - the 300C executive saloon - will be launched in the UK later this year.