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Linda Jackson has been appointed as the new CEO of the French automobile manufacturing company Citroen.

Linda, 55, who has been the managing director of Citroen in the UK and Ireland since 2010, will assume her new role from the 1st June. She takes over from Frederik Banzet who is moving to the French holding portfolio company FFE who are also shareholders at PSA Peugeot Citroen.

This is the only the third time that a woman has held the position of CEO at a major automobile manufacturing company. At the beginning of this year General Motors named Mary Barra as their CEO.

Linda has over 35 years of experience in the motor industry including several financial and commercial roles. She said that her “Anglo Saxon, British way of doing things will be a good thing in a diverse French company” and she also outlined her plans for the company: “We want to be more creative, affordable and offer things that really matter to mainstream customers. We want to be innovative in design, we’ve been good at that in the past and new models like the C4 Picasso have shown that again. We want our cars to have useful technology like our touch screens that are easy to use and the air bumps on the C4 Cactus.”

There has also been the announcement of a new CEO for the Citroen DS brand, who will be Yves Bonnefont who will take responsibility on the same date. They are both taking over at a difficult time for PSA Peugeot Citroen as they try to recover from their recent losses.

What do you think of the idea of a woman running a large automobile manufacturing company? Share your thoughts in our comments box below.

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