Fiat are set to totally change the Alfa Romeo line-up in order to try and get the Alfa Romeo brand to be able to compete with the likes of BMW and Mercedes-Benz.
Currently the Alfa Romeo line-up includes the MiTo and Giulietta hatchbacks which accounted for 99% of Alfa Romeo sales last year. Fiat are set to ditch them from the line-up and to replace them with some new premium sedans and SUV's as they look to up sales of Alfa Romeo vehicles.
Sales have greatly dropped of this vehicle in recent years, with sales as low as 72,000 units per year. This figure is a 56% drop on when Sergio Marchionne the current Fiat Chief Executive took over. Fiat are looking to up sales to around 300,000 by introducing an all new range of vehicles using Ferrari engines and an Italian style design to boost the premium Alfa Romeo brand.
Giuseppe Berta is a business professor at Bocconi University and used to do Fiat archives. He had this to say about the proposed changes: “Marchionne’s bet is a long shot. To beat the German premium brands, he needs to make Alfa unique. His best chance is Ferrari engines and Italian design.”
Fiat are looking to introduce this new line-up from 2016 and the Giulia mid-sized sedan is likely to be the first car to be introduced. This name was used on an Alfa Romeo car from the 1960's and reviving this name is expected to boost sales.
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