Jaguar Land Rover (JLR) China are set to open a new production plant by the end of the year.
Jaguar Land Rover China is part of the larger Tata Motors which is the largest automobile manufacturing company in India.
The new plant is set to have a production rate of 130,000 vehicles to begin with according to Bob Grace. The new plant will be in Changshu, China.
Bob Grace is the president of JLR China and he told reporters at the Beijing Motor Show this about the new proposed Land Rover vehicle: “They start to make the first prototype bodies this week, and it’s almost a miracle that’s come out of the ground in such a short period of time. It’s going to be a product from the Land Rover stable, so it’s going to be an SUV.”
This new proposed SUV will be built as part of their joint venture with the Chinese automobile manufacturing company Chery Automobile Co. It is expected that this new SUV will have an engine which is less than 2.0L as they aim to compete in the smaller SUV market. It has yet to be confirmed exactly what the vehicle will be called.
China has a 25% import charge and JLR China are looking to build these vehicles locally to avoid this charge. This will allow the company to reduce their prices by about 15% which is a massive decrease. China is the fastest growing automobile market, and JLR China are looking to grab their share of this ever increasing market.
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