Mitsubishi Motors has become the fastest growing mainstream automobile manufacturing brand in the UK over the past year. Due to this, there has now been 12 dealerships opened in the UK over the past 12 months.
The latest of these dealers was opened yesterday in Rochdale. Premier Automotive used to be a Chevrolet dealership.
Ben Bird is the General Manager at Premier Automotive and this is what he said about the new partnership with Mitsubishi: “We’re really looking forward to bringing the Mitsubishi range to Rochdale and this is an exciting time for us. We are a well-established family business and our priority is excellent customer service. We have been trading in the area for more than 20 years and the reason people keep coming back to us is they know they will get an honest, straightforward approach.”
Premier Automotive is a well established car dealership which was founded in 1992 and employs over 60 people in the area. They will look to increase this number with the Mitsubishi partnership.
Toby Marshall is the Director of Sales and Marketing at Mitsubishi Motors UK and this is what he said of the merger: “We are delighted to welcome Premier Automotive to the Mitsubishi family. They have a reputation for excellent customer service and a history of winning industry awards. We are very much focused on delivering excellent customer service and we know Ben and the team will deliver that.”
The other places to open a Mitsubishi dealership in the past year include: Luscombe Mitsubishi, Leeds which was opened in June 2013, Unity Mitsubishi, Peterborough in August 2013 and Autoecosse Mitsubishi, Dundee which was opened in February 2014.
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