Wednesday 16th April 2014
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The Nissan Motor Company are set to be the new official sponsors of the UEFA Champions League from next season.

They are set to take over from Ford as the main automobile sponsor of the prestigious football competition. The Champions League is the biggest club competition in Europe, and in the world for that matter.

This is a massive deal for Nissan which is set to begin for the 2014/15 season and will run to the 2017/18 season, a four year deal. This is Nissan's largest ever sponsorship deal which also includes sponsorship for the UEFA Super Cup.

Roel de Vries is the corporate vice president and global head of marketing and Communications for Nissan and this is what he had to say about the deal: “Innovating to excite is what Nissan does, and as partners with UEFA we are looking to introduce new ways in which to enrich the UEFA Champions League experience,”

“Europe’s most prestigious football competition will be an important global platform for Nissan, and our aim is to show fans all over the world the excitement of both football and our cars. Both are created by amazing people who have a passion for what they do. As an official partner, Nissan will have extensive rights to the matches, pre-match training sessions, content, media, hospitality, events and the final.”

Ford announced last month that they were ending their sponsorship of the competition which they had been the main sponsors of since it began in 1992/93. This new deal for Nissan shows their intention of taking the number one Asian automobile manufacturer in Europe from rivals Toyota.

What do you think of this sponsorship deal and will it benefit Nissan in the long run and can it take them to number one Asian manufacturer in Europe? Share your views in our comments box below.

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