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The latest model of the Volvo XC90 has ignited immense excitement. The new headlights do resemble Thor’s tremendous hammer and something futuristic from Tron. It’s sleek, utilitarian and stylish exterior are coupled with the Swedish technological expertise to deem this new car, one of the safest models yet. The Volvo Senior VP Dr Peter Martens has stated that the XC90 has “the agility of a much smaller and lower car” This stunning new model will debut on the 4th October 2014 at the Paris Motor Show this will be the most economical, and hi tech car yet. The large premium SUV is on sale from spring 2015 and has the staring price of £45,785.

The New Volvo XC90

The new generation XC90 is fully equipped with an inbuilt tablet like control system. All the cars are compatible with Apple and Android, allowing all users to mirror all the content that’s displayed on their phones. Additionally, all British XC90s have 7 seats. The Swedish manufacturers even have the Swedish flag sewn into the sides of the seats – what a cute touch!

individually numbered XC90 limited edition cars

The 1,927 individually numbered limited edition cars, available on sale from October 2014 mark the year Volvo was founded and, for the first time in history, they will only be available for sale via digital commerce at

It is reported that the new XC90 has a new 390bhp plug-in hybrid powertrain, which combines the 2.0-litre petrol engine and an electric motor. Yet despite being the most powerful variant with a total of 395bhp it has a CO2 emission of 60g/km compared to the Porsche Cayenne S-E Hybrid which only manages 79g/km. What’s even more enthralling about this new model is the fact that you are offered either a turbocharged diesel with 185bhp and 295lb ft of torque (56mpg) which is the equivalent of a bodybuilder, or 220bhp and 347lb ft (47mpg) which is like the equivalent of a sprinter.

The XC90 is the first car with technology that features automatic braking. When the vehicle turns in front of an oncoming car, then the car would automatically brake. This is a common scenario at busy city crossings as well as on motorways, where the speed limits are higher. City Safety becomes the umbrella name for all of Volvo’s auto brake functions, which are standard equipment in the Volvo XC90. It has now been further enhanced to safeguard the unprotected road users e.g. other small vehicles, cyclists and pedestrians moving in front of the car, day and night. This car could save numerous lives with its warning system and auto braking.


In addition to the above another feature has been revealed by Volvo and that is a run-off road protection package which, tightens seat belts and activates energy-absorbing technology in the seats when the car detects challenging terrain ahead.

The flaw within this car's design is that the driver’s natural judgement and observation skills may decline, as the driver may become completely reliant upon the automatic braking, as shown above. The worry is that if the system has a malfunction then the driver will not be able to react quickly enough, as they have been too dependent upon the system. Drivers should also be aware that these systems depend upon electrical car parts so they may be more likely to malfunction. Are drivers now being lead into a false sense of security? Yet Volvo has said that the two new technological breakthroughs within this model make this the safest car yet.

It will be interesting to see if this new model will match up to the likes of Audi, Mercedes- Benz and Toyota, with a price tag starting from £45,785.